Whether you’re here by accident or on purpose, it’s great to have you here. Welcome.
Hi, this is Yahel.
As I am that one who manages this website, I think that even Anat doesn’t know about this page.
The only way to get here is to be curious enough to click on one of the lighthouses spread around the website. If you’re here, it probably means something, so let’s talk about lighthouses for a moment and what they mean to me.
I always liked lighthouses. I even have a tattoo with a lighthouse in it. My mother loved them, and we had a huge photo of a lighthouse in the house I grew up in. Today, I have a photo of the same lighthouse just outside my office. A few years ago, when I visited an epic lighthouse and was staring at the ocean, I finally understood that it’s also deeply symbolic in branding. And here, I’ll explain why. An explanation that can change how you see your business.
A differentiated brand works exactly like a lighthouse.
All ship captains (the target audience) are looking only for it (stiff demand, meaning demand that always exists) and ignore all the other lights around it (competitors). It shows the way (a clear value proposition) when it’s dark and stormy (clients’ pain points), it can be trusted (it has clear, promising values), and it’s always on (consistent). Every lighthouse has its own story (authenticity) that people tell (word of mouth), a different flashing rhythm and color (visual branding), and the comparison can go on. Bottom line: this is the kind of brand your customers are looking for. Understanding this can give you unparalleled competitive advantage.
Stand out by design.
Where you belong.
Why do you need differentiation, not today. Yesterday.
Everybody wants to earn more with less effort, and a differentiated brand does exactly that. It happens because it reduces your marketing efforts, enables you to charge a premium for your products and services and lowers your advertising costs by simplifying your customers’ decision-making process. It makes your brand stronger, and makes you a more creative, proud, and confident business owner.
Here’s what matters:
-
Differentiation creates a solid brand for your business that attracts your ideal clients and gives them higher value for a higher cost.
-
Differentiation gives you a clear competitive advantage that will enable you to reduce your marketing efforts significantly.
-
Differentiation brings growth opportunities and enables you to create and implement creative ideas easily.
-
If this resonates, we should meet and discuss it further. It is a free meeting and it is not a sales meeting.
Let's talk differentiation.
Book time with me online, and mention on the booking page that you found this page. 100% free.
Or send me a message instead