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Executive Coaching

A strategic thinking partner for senior leaders

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This is not a traditional executive coaching.

This is a practical thinking partnership focused on real decisions and situations, backed by hands-on experience. We talk about growth choices, strategic trade-offs, blind spots, and internal resource leverage that are difficult to see from inside the organization. Sessions are direct and practical, based on actual scenarios you are dealing with right now. We examine options and implications, and work toward decisions that are clear and aligned with the direction you want to take.

Internal growth engines

Internal entrepreneurship is one of the most underused growth engines in organizations. Together, we will identify entrepreneurial thinking inside your teams and turn it into clear growth models. We will look at how to create the right conditions, how to run internal workshops that encourage ownership, and how to move ideas from conversation into testing and action within a framework that fits your organization. The outcome will be a practical way to generate growth from within, without relying only on external opportunities or constant top-down direction.

Brand-led decision making

There are always two brands in play: the organization’s brand and yours, and they are already shaping each other, whether you want it or not. When they drift, decisions become harder to stand behind, messages get mixed, and people inside and outside the organization feel the gap. We will identify the values behind both brands, map the touchpoints between them, and make sure they support each other rather than work against each other as both brands evolve. From there, we will look at how to use that alignment to create stronger impact, both now and in the future, for you and for your company.

Rethinking growth

Startups succeed because they know how to move in uncertainty. They work lean, launch fast MVPs, test assumptions early, make sharp turns when needed, and constantly optimize trade-offs instead of chasing perfection. Together, we will bring that same thinking pattern into your organization, allowing you to spot growth opportunities earlier, test them faster and cheaper, reduce risk through smart experimentation, and make productive decisions without slowing the organization down.

Blind spot detection

Blind spots are everywhere, and they’re invisible until they’re not. When you’re at the top of the pyramid, with many things on your plate and without micromanaging everything, some things are simply hard to see. In those moments, an external eye can spot them almost immediately. Together, we will look for your blind spots through a small-business and startup lens, because that perspective is one of the most effective ways to detect them. We will then see what requires attention and can be changed, and do what needs to be done.

Other sections in this website you might also find useful:

Read testimonials

Read what clients say about the decisions, shifts, and outcomes that followed our work together.

Workshops and talks

Live sessions where strategy meets real life, tailored to the people and questions in the room.

Additional services

On-point consulting on super-sharp topics, with brand-supporting services that make things happen.

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Want to discuss it?

Book an online strategic business coaching session with Yahel Demeter. 100% free.

Or send us a message instead

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