Start where you are.
Fact #1: Most people freeze right where they are. Maybe because it’s comfortable. Maybe because starting something new feels scary when everything works just fine. Or maybe they simply don’t have the bandwidth. All of that is completely understandable.
Here's where they are wrong: We live in a historic time when it comes to AI. Thinking that the future will stay like the present is a misconception. Moreover, purpose, and even passion, are becoming a matter of survival, because in the future most of the people will not have the familiar formula of going to work and taking home a small cut of their employer’s earnings.
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But here’s Fact #2: When you have the right business coach next to you and the crazy amount of resources around you, starting something new becomes easier than you think. You then realize how uncomfortable staying put actually was. You see that the right strategy removes most fears and risks, and you realize that passion actually expands bandwidth.
If you’re thinking about starting something new, let’s. Position yourself on these levels, and you’ll see exactly what we’re going to do together.
Where would you place yourself on this scale right now? We’ll help you make the right decisions to move to the next level.
Level 1:
I need a change.
We’ll start by understanding your operating system. Who you are, why you feel the need for a change, what motivates you, what interests you, and what gives you energy. We’ll revisit ideas you’ve had in the past, talk about fears without dramatizing them, and shape a first, rough direction. Not a finished business yet, but something that brings a breath of fresh air into your life and has the potential to grow into a business, whether it is a side hustle or as a main source of income.
Level 2:
I have a rough idea.
We’ll polish your idea by examining it thoroughly. We’ll look at its weakest links, its strengths, and most importantly, what problem it solves and how, by testing it against assumptions and possible scenarios. The outcome is a solid idea that makes sense, brings a smile to your face, and makes you proud.
Level 3:
My idea is solid. What's next?
At this level, we test the idea to find real product–market fit and proof of concept. We check if people actually want it, if they’re willing to pay for it, and what needs to change before moving forward. The goal is to reduce risk early, before you invest serious time, money, or energy, and make sure you’re building something that truly has a chance to work.
Level 4:
I’ve already tested my idea.
Here we turn everything into a clear plan. A roadmap. We build a detailed business plan, define the branding strategy and shape a go-to-market strategy that fits your goals and resources. We answer the real questions like what to focus on first, what can wait, how much risk you’re taking, what needs to be validated further, and what success should actually look like in the first months.
Level 5:
My strategy is clear.
At this stage, we examine the strategies you have and make sure nothing is missing. We check that everything is intact, the pieces support each other, and there are no gaps. Once all the ducks are in a row, we create your visual branding and marketing plan, along with the materials needed to support it properly.
Level 6:
I need help in execution.
If the execution is the challenge, we understand together what is actually needed to get things done and our business coaching kick it right here. We break the strategy into clear priorities, define what needs to happen first, and set measurable goals. Then we work through the steps, remove friction, and make sure decisions don’t stay open-ended.
Level 7:
I need to grow my business.
Then this isn’t the right page for you. If you have ideas how to grow your business and you want to implement them in it, you’ll feel much more at home here.
What you should know
Starting something new isn’t just a business decision. It’s personal. It touches identity and confidence, because it forces you to confront whether you’re building your life or slowly living someone else’s version of it. It requires admitting that your goals matter, that it's not too late or too unrealistic, and that staying exactly where you are also has a cost. When people say that time flies when you’re having fun, Yahel always adds that it also flies when you don’t. Think about that.
Other sections in this website you might also find useful:
Start here.
Book an online strategic business coaching session with Yahel Demeter and let's make it happen. It's 100% free.