Frequently Asked Questions

Yes. There is a hidden page on the website, and it’s there on purpose. You won’t land on it by scrolling or searching. One click somewhere, and you’re there. The page is about a metaphor we use to explain how strong brands and clear businesses actually work. It’s simple, practical, and once you see it, it can change the way you look at your business and the choices you make around it.

We work with people who are looking for creative growth strategies. That includes aspiring entrepreneurs, pivoters, experienced business owners, startup founders, CEOs, and decision makers. What brings them together is curiosity, ambition, and a willingness to rethink what’s next. What matters to us is mindset and intent. We work with people at very different stages, and we take each one seriously.

There is no single 'most common' mistake, but most errors fall into three categories: Consistency, Differentiation, and Unlearning. Burnout kills consistency if a strategy isn’t built in a way that brings results, even small ones, right from the start. Differentiation is hard to achieve, but once you do, there must be a strategy behind it so it remains relatable to what your target market wants and knows. It needs to be built in stages. Unlearning is a skill every business owner needs. It is all about letting go of what doesn’t work and staying adaptive to changes.

We’ve seen a lot over the years, across different industries, stages, and situations. That experience allows us to cut through noise and avoid the usual fluff that feels good in the moment but disappears when it’s time to actually implement. Our work is hands on and very personal. What you walk away with is something practical and lasting, like a strategic superpower you keep in your back pocket and use when it matters.

No. We don’t sell anything in that meeting. It's a win-win situation. The goal is to exchange ideas, understand your situation, and see if there’s real value in working together. It’s a win for you because we treat the conversation as if you were already a client, which means you get our full attention, honest thinking, and practical input you can actually use, even if we never continue beyond that point. For us, it’s a way to learn your story, your market, and your challenges. When you multiply this across many conversations, you can see our side of the win. This is how we learn. That’s why the session is free, with no commitment. It’s 45 minutes long and takes place on Zoom.

You book your meeting here

You can book it through any booking link on the website. It takes about a minute, and you’ll get immediate confirmation. If you wish to book it now, here is the link. If there is no availability, send us a message through the contact page and we will make it work.

It’s very individual and depends on your goals. That said, after working with a very large number of people over more than 20 years, clear patterns do emerge. For those who want to start a business or grow an existing one, early results are often visible within the first month, with deeper and more sustainable results typically taking three to six months.

For CEOs and decision makers, it becomes a strategic asset they carry with them and use when facing complex situations or important decisions. For teenagers and young adults, it goes far beyond tutoring. It’s about building real life skills: how to think, decide, take responsibility, and navigate the world with confidence.

It starts with a free introductory meeting, where we give you a clear sense of what’s ahead and how we think. In the first few sessions, we gather the information needed for strategy, then move into the strategic work itself, and from there into implementation. After that, it depends on how much support you need and for how long. We don’t end the process until you feel fully comfortable and we see that everything is aligned and ready to move forward. Sometimes it’s quick, and sometimes it takes more time.

Yes, there is a contract, but it’s there mainly for clarity and structure. After more than 20 years in this business, we’ve never had to go back to it once the work started. There’s no long term commitment, no payment in advance, and nothing that ties you to us except the value and results you experience along the way. Our services are priced so that clients can feel comfortable starting and confident continuing. They sit on the higher side of the average, but are definitely not overpriced. Most people quickly see that the value and results they get more than justify the investment. To make the first step easier, we offer a 20% discount for the first three months, which is usually enough time to see whether the work makes sense for you.

A good business coach combines three roles. As a coach, they help you build the right skills, understand yourself and your business better, and stay motivated. As a consultant, they have the experience and track record to know what actually works. And as a mentor, they guide you based on real world experience, not just theory.

A good consultant tells you what to do. They help you see the right options, explain the pros and cons, and support decision making with experience and logic. A good coach helps you build the skills and walks alongside you. They make sure you’re ready for each move, help you understand how you operate, and support you in becoming a better business owner with every interaction. A good mentor helps you see what’s ahead. They’ve walked a similar path before, have hands on experience, and can share insights because their boots were on that ground long before yours.

Yes and no. AI already makes coaching and consulting faster and more efficient by taking care of many repetitive, research, and analysis tasks. It helps shorten processes, surface information quickly, and remove friction for both coaches and clients. But AI is… artificial. It doesn’t have lived experience, judgment built over time, or the ability to truly understand specific business scenarios, ecosystems, people, and consequences. A good coach or consultant brings track record, hand on knowledge, pattern recognition, intuition, and responsibility that come from years of real world work. Used well, AI is a powerful tool. It doesn’t replace thinking, experience, or human judgment.

Because time, focus, and attention are limited resources. We don’t believe in filling business coachingnsessions with ideas that sound good but don’t hold up once you’re back in the real world. Zero fluff means we stay practical, relevant, and honest, and only work on what you can actually use. It keeps the work focused, grounded, and respectful of your time.

Most people think they don't have time for a business coach, but the truth is they don’t have time not to have one. We don’t add more "busy work" to your plate, we make things easier, smoother and much mire focused. In our 60 minutes 1:1 meeting we mostly talk strategy, and the implementation happens between them.

Many people have been burned by generic, "fluffy" coaching that feels like a cheerleader session. We are the opposite. With over 20 years of experience in competitive business ecosystems, we don't offer theories; we offer creative growth strategies that are ready for implementation. If you’re looking for someone to agree with everything you say, we aren’t the right fit. If you want results, we are.

Success is often where the most dangerous growth blocks hide. Staying the same is a risk, even when you're profitable. Our business coaching is designed to inject a "startup-founder" mindset back into the business. We look for new revenue streams and opportunities that you might have overlooked while you were busy maintaining your current level. We help you find the next challenge that brings back your motivation and excitement.

We specialize in Differentiation. While we have worked with hundreds of people across countless sectors, we believe that being an "industry insider" can actually lead to the same stale thinking your competitors are using. Our outside perspective is your greatest advantage. We apply our know-how to your specific scenario, helping you see the reality of your market with total clarity. Whether you are a solopreneur or leading a large team, the principles of standing out and winning remain the same.