Differentiation is like a present that every business gets, with time, from its business environment, from its customers, from its ecosystem. Now, the thing is that most business owners don’t open it. It remains unopened. Some of them don’t even know it exists, some of them don’t know what to do with it. But it is a present. A gift that every business gets.
Last week, I was interviewed by Teri Holland for the podcast “Success in Mind” about differentiation, and the host, Teri Holland, and I, talked about it for an hour. Here is the full interview, and underneath it, you can find a summary of everything I said and links to Teri’s podcast, if you wish to listen to it on Spotify or Apple podcasts.
Let me know your thoughts.
Key pointers:
What are the advantages of differentiation?
Differentiation is a key factor of business success because it eliminates your direct and indirect competition and utilizes it to elevate your positioning:
It reduces the effort and stress levels.
You earn more.
It makes your brand stronger.
It makes you more creative and confident as a business owner.
The 10 factors of differentiation:
Your authentic brand story
Consistent brand values
Knowing your ideal clients
Leveraging competition
Your value proposition
Marketing strategy
Innovative advantage
Strengths and superpowers
Powerful social proof
Business growth plan
Useful links:
To listen on Spotify, click here.
To listen on Apple, click here.