3 min readCase study, Teri Holland: What is the difference between hard work and effort?After 9 years my business looked like a patchwork quilt of different ideas and concepts and none of it made sense anymore".
3 min read5 Ways to Increase Customer LoyaltyWhen your customers are loyal, they not only buy from your business, but they also brand it and spread the word about it.
3 min read3 Strategic Distinctions Between Differentiation and PositioningTwo key concepts in entrepreneurship that often intertwine in discussions about branding strategy are differentiation and positioning.
3 min readHow to Create and Use a Customer Journey In 5 Simple StepsCreating a customer journey is a super important aspect of how you create and implement a branding strategy, and if done right, you win!
3 min readUnlocking Success: 6 Factors of a Compelling Value PropositionEvery business, big or small, needs to have a solid value proposition, When it comes to entrepreneurship, standing out is not just a choice.
3 min read3 Strategies to Charge More For What You DoCharging premium prices is a strategic factor of many business growth strategies. Read this to know how to do it properly and effectively.
3 min read8 Techniques to Identify Your Real Brand ValuesIn business, where image is super important, establishing a strong brand identity is crucial for success, especially for a small business.
3 min read4 Steps to Refining a Business IdeaEstablishing a business from scratch starts with a spark of inspiration, but in the real world, the magic lies in the refinement process.