The video interviewing format that works like magic.
Everyone has a story that someone waits wants to hear:
GREAT FOR BUSINESS OWNERS
…AND FOR EVERYONE ELSE
Professionals, executives and people who want to promote and position their unique brand’s image, in a creative way that people want to engage with.
Who know that their ideal clients buy stories rather than products and services, and want to create meaningful marketing content that stands out.
APPROX. 1.5 HOURS, ONLINE
In this online meeting I will gather all the information I need about you, your brand, your business and your market, in order to determine what questions to ask you in the interview. This meeting carries a huge value of its own, because as an experienced branding strategist, I will help you to sharpen your message and polish your brand’s value proposition. At the end of this meeting we will choose the location of the interview and discuss how you should prepare for it.
APPROX. 1 WEEK
Based on our research session, at this point I plan exactly what I want to hear in the interview, and compose the best questions that will bring these answers. I will use everything I know in order to find the best ways to share your story with the right people, show what differentiates you and gives you a significant advantage over your competition. I will then print the questions on cards, prepare for our interview, and make sure you are ready too.
4 HOURS FROM HI TO BYE
After setting up the lights, sound and camera, we will start filming the interview. You will be picking up cards with questions, and answer them one at a time. Although in the final product I cut myself out, and you’ll also have time to think about your answers and consult with me before you answer. I will make sure your answers are authentic, deliver the right message and present your best brand's image to attract your ideal clients.
Editing and Delivery
APPROX. 10-12 DAYS
After we film the interview I edit it and prepare the final product: a video interview that focuses on you, and tells your brand story in the best possible way, whether it is your personal brand, business brand or both. It will be entirely yours and you’ll be able to use it anywhere you want. I will be happy to help you think what are the best places to feature it, how to make the most out of it, and even share it in my own marketing channels if you wish.
Profitable brands are made of valuable materials.
Fill out this inquiry form and let’s create yours:
The most common “What Ifs”:
This is why it is great for your brand:
You get much more than a common profile movie:
Timelines, locations and general preparations:
You don’t pay a single dollar upfront:
Using and promoting your interview:
Updated: COVID-19 safety measures:
What is storytelling and why is it important
Storytelling is much more than telling a story. Simply put, it is a way of controlling how people feel when they see you and the values you represent. Usually, a good story includes various aspects like a place and time, a hero, a question or a conflict in the story, how it is solved or ends, who wins, and a meaning, to name a few.
Storytelling can help you reinforce relationships in almost every aspect of your life. When it comes to business, telling the story well by connecting its values to the needs and beliefs of your target market, will create a unique kind of engagement, with your clients as the real “heroes” of your story.