SMART Model for Setting Objectives and Goals +Special Addition


Objectives and goals are two elusive things that are easy to want, but very difficult to implement. For many years, I searched for a model that would help me and the people working with me to set goals correctly, and long ago, when I started working with the SMART model, I realized that I had found the right one.

I already told you (in reference to the SWOT model), that although everyone has strengths, not everyone utilizes them, and here I’m writing something similar: Although everyone has objectives, not everyone knows how to set the right goals that will enable them to achieve them. This is why I chose to tell you about the best model in my opinion for setting goals - the SMART model. If you follow it, you can significantly improve the number of goals you will achieve, both in your personal life and in your business.


The model was first introduced in 1981, when George T. Doran published what has evolved over the years into one of the best models for setting goals and objectives. Since then, the model has been perfected and received hundreds of variations and improvements. Even I have added a small part, which I will tell you about shortly. It consists of five parameters that will help you set practical goals that serve as small steps on the way to achieving a more distant goal or as goals in and of themselves. In order for a goal to serve a higher purpose, it must meet the following criterions:

The “S” stands for Specific - Specific Objectives
The goal should be as clear and specific as possible. For example, if your goal is weight loss, which is a general goal, you should consider settings a more specific goal, such as: shaping the torso to get a flat summer belly. The more specific and accurate the goal, the more feasible it is.

The “M” stands for Measurable - Measurable Objectives
The goal must be measurable, so that you can understand whether or not you reached it. So instead of setting a general goal of creating business partnership, it’s better to set a goal of creating five new business partnerships a week.

The “A” stands for Achievable - Achievable Goals
The goals must be achievable. If you want to improve your running skills and currently can only run one full kilometer, setting a goal of running 10 kilometers within a month will probably not be realistic or achievable, and if so, you may cause yourself harm that will prevent you from achieving future goals.

The “R” stands for Relevant - Relevant Goals
Here you must ask yourself whether the goal and the final objective are relevant to you or whether you’re trying to achieve someone else's goal, which you think is right for you. People often live by ideals that other people set, and try to achieve goals that aren’t always right for them.

The “T” stands for Time Bound - Time-Bound Goals
Be sure to set a timeframe for achieving your goals, so that you understand when you need to reexamine them and what’s the best time to determine whether or not you achieved them. Each goal needs to be timed so that you can better plan its achievement.

My small-big addition
Achieving goals is a matter of proper planning and decision making. Sometimes we hesitate to get started due to the fear of "what if...". So I’d like to add two more letters to the model, to make it "SMARTER," and help model users gain confidence in achieving their goals.

The “E” stands for Echoes
To avoid being afraid of what others might say if you fail to achieve your goals, try to assess in advance the potential echoes of your failure and how you’d deal with them. For example: Who can say something about you and what? How will you deal with criticism, or with success and its impact on your life? How will you handle responsibility and change?

The “R” stands for Reasons - Reasons
Try to understand in advance the potential reasons for failing to achieve your goals according to the characterization of each stage, assuming that if you know them in advance, you can avoid many of them along the way.

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