Here you can find reading material and content for entrepreneurs and business owners. Everything here is being updated regularly, and if you have any ideas that you wish to suggest, please drop me a line. 

Create your marketing plan: What You Really Need to Know [+Template]: Create a superior marketing-oriented business plan for your business and stay way ahead of your competitors

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Small businesses and organisations must have a clear business plan. Start-ups, by definition, have no fixed business plan but rather goals that must be achieved by varying means. In the next article...​ 

Writing a business plan, marketing plan and SWOT model

Objectives and goals are two elusive things that are easy to want, but very difficult to implement. For many years, I searched for a model that would help me and the people working with me to set...

SMART model for setting objectives and goals + special addition

After my lectures or during interviews, the first question I get asked is: What is the most important tip for small businesses? Although I have dozens, not just one, I've assembled some important...

Seven tips for growing businesses

Building a brand is an art form, and there’s no single way to do it. Ultimately, it means one thing: getting your marketing channels to match the right product to the right person. This is the...

How to build a proper brand and make it profitable?

We are all entrepreneurs. Young, old, employed and independents. The main difference between most people and successful entrepreneurs around the world is the ability to summon the...

Common fears when implementing business ideas

Every few years, the marketing world undergoes significant changes that affect the way marketing strategies are built, the way marketing messages are conveyed to potential customers and the...

Winning practices for an outstanding content marketing

Global companies used to be revered. They had a huge market, assets, fancy offices in skyscrapers and a lot of people talking about their brand. Entire books were written about their methods...

Small businesses make it in the big world

A small business that grows by one year is always a cause for celebration. Here I will give you three great tools to make sure next year is excellent, even if the last one was good...

When the year ends: How to look back and plan ahead?

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For Business Owners and Entrepreneurs

Biz Like It Is | Podcast and Workshops

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Biz Like It Is was founded to inspire business owners and entrepreneurs with an authentic perspective over real life experience in a competitive business environment and to equip them with proven actionable insights.

1:1 mentoring to develop your business by analyzing the big picture together, focusing and crafting superior branding, marketing and business development strategies, setting milestones and implementing validation strategies.

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TAL Z.

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