My Career started in 2002, but my passion has been there long before. This is how I started my journey:
I should probably thank my parents for letting me turn my notebooks into marketing brochures when I was little. When I got the courage to send them to managers at huge companies, while stating that this is how their marketing materials should be, I knew that branding was what I was meant to do.
Years went by, and I started my career. I saw how all people, everywhere, speak the language of branding. I wanted to develop my methodology, so I acquired an academic degree in Sociology and Anthropology to understand how brands influence people and societies. When I was 29, I published a book about it and
this book has changed my professional journey and set the tone. Literally. Since my first day at that office, I keep on focusing my efforts to help entrepreneurs and business owners to do what they love, successfully. That's my passion.
A focused brand is magical, but branding is far from magic.
This is me, 18 years later.
The core of branding and business development, as I see it, is to understand what people really look for, and think of the best ways to let them feel you know it. Since 2002 I met and worked with countless market leaders, entrepreneurs and business owners who inspired me. From teenagers to 87-year-old clients.
From small businesses and start-ups,
to ivy league universities and banks. It sharpened my intuition, gave me a unique business perspective, and a valuable toolbox. When a business is responsive to the market changes, sensitive to its clients' changing needs
and reflects its owner's personality
and strengths, it can become a timeless brand and a successful business. This is exactly what I do. I listen to my clients, we listen to their clients, and then we turn their existing businesses, products and services into brands that tell a story.
"One of the most intelligent, sensitive, and sharp people I've ever known."