Things are about to change.

I am Yahel Demeter and for the past 17 years I have been giving business owners, start-up founders, decision makers and new entrepreneurs, the best knowledge and practical tools to implement great ideas, successfully.

The next few years are going to be crucial for all businesses, it doesn’t matter how big they are.

The game is going to change. The growing competition, the endless options and the amount of scaling opportunities make it easier for everyone to do whatever they want, literally. Big organisations will be forced to change, making room for more start-ups and businesses to enter new markets they couldn’t enter before. 

This is why I say that now is the best time to develop your ideas and businesses. The business environment is more mature than ever, and it accepts more and more players, constantly, with arms wide open. 

Canada accepted me with arms wide open, too. I also am a serial entrepreneur, and I came here from one of the busiest, most competitive and successful business eco-systems in the world (want to know where? scroll down!). Since 2002 I was lucky enough to publish my first book and to work with a wide variety of people, from teenagers to 87-year-old clients. From small businesses and start-ups, to ivy league universities and multinational banks. From mom n' pop businesses, to food chains.

I meet new people and learn new things every day. I would be very happy to meet you and take a journey together. If you got here, I am pretty sure we can do great things together.






After watching this short movie (1:36) scroll down to read 5 things that most people don't know about me.

 My background made me the business mentor I am today.  

 Here are five personal pieces of information about me: 

I hold an academic degree in Sociology and Organisational Behaviour. I studied this because I wanted to know what people think and how they act when they are a part of a certain society. It is also the topic of my first book that was released when I was 29 years old (2010). 

I am an aviation geek. I always was. When I was 15 years old I combined my two passions for the first time and wrote a review based on accumulative information I gathered from questionnaires, to test the correlation between the customer service and their actual satisfaction in two major airlines.

I grew up in Israel, which is considered to be the world's start-up and scale-up nation. Innovation is embedded in our DNA, in our social connections and in everything we do. Israel has no natural resources, so we are practically forced to develop an entrepreneurial mindset to make things happen.

I am a serial entrepreneur too, and also work with teenagers on developing their entrepreneurial skills. I am not doing this for the money, but for the future. I truly believe that great business ideas can change the world, and this is why my clients' success is so important to me. I really take it personally.

My parents are amazing, but they are not even close to being entrepreneurs. I grew up in a very supportive and enabling home, which really made me who I am. Like myself, my brothers and sister are also entrepreneurs, and I certainly hope my kids will be entrepreneurs too, when they grow up! 

 Let's do great things together. 

Result-Oriented Mentoring

For Business Owners and Entrepreneurs

Biz Like It Is | Podcast and Workshops

Video Podcast and Workshops

Biz Like It Is was founded to inspire business owners and entrepreneurs with an authentic perspective over real life experience in a competitive business environment and to equip them with proven actionable insights.

1:1 mentoring to develop your business by analyzing the big picture together, focusing and crafting superior branding, marketing and business development strategies, setting milestones and implementing validation strategies.

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